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Milton Education Village Innovation Centre

Phone: 905-636-6505


Address: 555 Industrial Dr. Milton, ON L9T 5E1

Social Media Trends You Need to Know

At the MEV Innovation Centre’s March 4th Lunch and Learn seminar, Michelle Kostya of Hootsuite provided some insights on a number of the key social media trends that will affect how companies do business in 2016 and beyond.  Michelle is Hootsuite’s Global Director, Enterprise Training and Strategy.

Beginning with an overview of the current social media landscape and a profile of the demographics of who is using what, she then focused on five trends.

  • Social media is the “new front door” companies are using to reach customers where they are
  • The convergence of features/apps across a number of channels
  • The use of social media for workplace communications in here now
  • Video continues to grow its share of attention on social media
  • Brands and consumers are shifting their marketing spend toward influencers

View Hootsuite’s full presentation.

Even more information can be found in Hootsuite’s Resource Library or on their blog.

Don’t miss the next MEV Innovation Centre Lunch and Learn!

Every month the Innovation Centre hosts an informal, and free, presentation on a topic of interest to the residents, members and friends of the Centre and the Milton business community. It is being held at the same time as the monthly Silicon Halton Day, where Silicon Halton members come to cowork as our guests for the day. It’s an open-drop in session, and all Milton entrepreneurs are welcome to attend. You bring your lunch, we’ll bring dessert.

Check out our Events Calendar for more upcoming events.

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