The MEV Innovation Centre was fortunate to have Andreas Kinnberg, Technical Innovation Manager, come and talk about ROXUL’s Approach to Innovation at the November Lunch & Learn Session.
On-going innovation is a strategic advantage for ROXUL and of such importance that they created a specific function within the organization to coordinate and guide their efforts. Andreas is fresh from ROXUL’s Denmark headquarters to apply their approach across North America. The presentation focused on how their coordinated approach toward innovation is used to bring better internal processes together with product improvements to adapt to a constantly changing market place; and as Andreas put it, “To make more money”.
A key component of their approach is their view of innovation. Andreas noted that innovation has multiple dimensions ranging from improving the company’s business model, offering a better product or even a better customer experience. A focus on product improvements, while important, may actually deliver less value than other forms of innovation.
Part of ROXUL’s success lays in promoting a culture of innovation within the company combined with a disciplined method of driving winning ideas to the market place. On the creative side, the innovation team is given free range to use part of their time and budget to imagine, develop and work on “what-if” projects. Projects with the most potential are then formalized using a stage-gate evaluation and project management process.
ROXUL Inc. is a leader in the production of stone wool insulation and also one of Milton’s leading employers. ROXUL Inc. is part of ROCKWOOL International A/S of Denmark which today employs over 9,800 people operating in 40 countries. They are the world’s leading producer of stone wool insulation made from natural stone and recycled slag. They entered the North American market with their Milton location in 1988 and have since built ROXUL Inc.’s head office for their North American operations in Milton in 2014.
Don’t miss the next MEV Innovation Centre Lunch and Learn!
Every month the Innovation Centre hosts an informal, and free, presentation on a topic of interest to the residents, members and friends of the Centre and the Milton business community. It is being held at the same time as the monthly Silicon Halton Day, where Silicon Halton members come to cowork as our guests for the day. It’s an open-drop in session, and all Milton entrepreneurs are welcome to attend. You bring your lunch, we’ll bring dessert.
Check out the Events page for updates on upcoming events.